In the platforms’ arms race for creators, YouTube Shorts splashes the cash – Digiday
YouTube really wants creators to know it has their backs.
The new way creators can make money from Shorts makes that statement loud and clear.
From Feb. 1, YouTube is introducing a revenue scheme to its Shorts format, meaning eligible creators earn a 45% share of the revenue from the ads viewed around their Shorts videos, while YouTube retains the remaining 55%.
And while one could argue that this percentage split still isn’t as good as the revenue share deals on Facebook (55% creators/45% Facebook for in-stream ads) and TikTok (50/50 split), YouTube is making it far easier for more creators to make money b…….