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Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that offers creative tools for various Google platforms, for more than $100 million, as it seeks to widen its offerings beyond social media.
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CLARKS SUMMIT — Fifteen-year-old Laynie Buli was determined to honor her great-grandfather, Melvin White, after he lost his battle with leukemia in 2009 — in a way that would help others who were still suffering from the disease.
Buli’s entire family is rooted in helping others, and shortly following White’s death, they became an active part of Leukemia and Lymphoma Society, geared at raising money to support family and for research — running as a team in the organization’s “Light the Night” event.
When earlier this year Megan Gillette suggested Buli compete for the Leukemia and Lymphoma Society Student …….
Lexus is promoting its NX line of crossover vehicles with a campaign that riffs on tropes related to hustle culture and targets a diverse audience of drivers, according to an announcement.
Called “Hustle for What Matters,” the effort features a reupped partnership with Twitch, a Google Cloud-supported augmented reality (AR) experience on YouTube and Lexus.com and an ad push on Roku’s OneView platform. Lexus is also working with esports brand 100 Thieves on a custom car wrap for the NX that celebrates the group’s recent League of Legends Championship win.
Seven new broadcast spots will air …….
Although the product is plant-based, the brands noted it is not prepared in a vegan manner.
KFC and Beyond Meat are partnering with YouTube star and influencer Liza Koshy to help reveal the debut. Koshy has 29.5 million followers on TikTok and 17.5 million fans on YouTube.
Plant-based food sales jumped 27% to $7 billion in 2020, according to the Plant Based Foods Association, an industry trade group, led by strong sales of alternative milks and growth of meat-inspired protein items.
Beyond Fried Chicken is served in a green-and-white container combining KFC’s famous stripes with the color scheme of Beyond Meat…….
Doug Sarti, communications and marketing manager for Curl BC, used an analogy to explain how difficult it has been to bring forth the B.C. Curling Championships. “It’s kind of like doing a U-turn in an aircraft carrier,” Sarti said.
Doug Sarti, communications and marketing manager for Curl BC, used an analogy to explain how difficult it has been to bring forth the B.C. Curling Championships.
“It’s kind of like doing a U-turn in an aircraft carrier,” Sarti said.
After much pivoting, the ship is finally coming to port.
The Scotties B.C. Women’s Curling Championship and B.C. Men’s C…….
The ski resort in Susquehanna County was forced to close because of warm weather over the weekend but reopened with plenty of snow and skiers
UNION DALE, Pa. — The snow guns have been running around the clock at Elk Mountain Ski Resort near Union Dale, trying to replace what warm temperatures melted away last week.
The ski resort closed over the weekend to keep as much snow on the slopes as possible and then make more.
“We felt we made the right decisio…….
Although winter is officially here, Ciara Krempley will be thinking of summer when she goes to her closet to choose an outfit.
At least in terms of color.
The 29-year-old Downtown resident discovered earlier this month that she falls into the “summer season” after a session with a local color consultant Megan Rockey.
“Your words to think about are blue, soft, smoky and rose,” Rockey instructed Krempley to consider when picking out clothes, accessories or makeup.
“Winter and summer are cool-based,” she continued from the stud…….
It weighs 5,450 kilograms, towers 17 metres high and is coverd in metallic scales.
A gigantic fire-breathing dragon is the latest creation by Kevin Stone, a metal sculpting artist from Chilliwack, B.C., who based the creature on Drogon — a dragon in the TV series Game of Thrones,
“It’s obviously extremely challenging. And it’s turned out really better than I could imagine,” said Stone.
So far, Stone and his wife have been working on the piece for 13 months.The last remaining steps are finishing up the wings that stretch about 27 meters and doing safety tests on the dragon’s fire-breathing system. …….
MAC Cosmetics is teaming with a host of talent and influencers, including Cher and rapper Saweetie, for its first brand campaign in over three years that embraces social media challenges.
The effort is titled “Challenge Accepted” and puts MAC products to various tests in order to prove their attributes, like waterproof and weightlessness. Over the course of seven weeks, well-known creators and artists will perform the tests on TikTok, Facebook and Instagram, YouTube and Snapchat, and encourage fans to do the same.
“It’s participatory,” said Drew Elliott, global creative director for MAC, an Estée Lauder Comp…….
If 2020 was the year of adapting to the new normal to survive, 2021 was the year of resilience – when humanity pulled itself together to overcome challenges and hardship to bounce back. Over the last 20 months, we saw the emergence of trends that were more expedient. Decades worth of technological innovations took place in a few short months to keep pace with evolving consumer needs.
Some trends were accelerating – increased rapidly after the initial COVID-19 outbreak and continued to grow even after the lockdown (such as adoption of e-commerce, education technology and video streaming), while others (such as online fitness coachi…….
