Skip to content

Tengruipharm

Just another WordPress site

  • npressfetimg-970.png
    Make your holiday road trips safe and stress-free – Pamplin Media Group Time management
  • npressfetimg-5201.png
    If Santa Claus doesn’t come to Wall Street in December, the Grinch hits the stock market in January, history says – MarketWatch Stock market
  • npressfetimg-788.png
    Top 10 small business in 2021 – Pulse Nigeria Affiliate Marketing
  • npressfetimg-2332.png
    Cryptocurrency ‘rug pulls’ cheated investors out of $8bn in 2021 – report – The Register Cryptocurrency
  • npressfetimg-4132.png
    People say I’m ‘slow’ because I accidentally got the wrong star sign tattooed – I had the last laugh, now i… – The Sun Tattoos
  • npressfetimg-3612.png
    Madonna Completes Her ‘Trilogy of Tattoos’ with the Hebrew Word for ‘Kissed’ – PEOPLE Tattoos
  • npressfetimg-617.png
    FedEx Express – Fibre2fashion.com E-commerce
  • npressfetimg-4129.png
    Bears vs. Vikings: How to watch, TV, live stream, odds, prediction, keys for ‘Monday Night Football’ – CBS Sports Watches
npressfetimg-491.png

Ad-Tech Company Smartly.io to Buy Google-Focused Firm for Over $100 Million – The Wall Street Journal

Posted on January 5, 2022 By Youtube Marketing No Comments on Ad-Tech Company Smartly.io to Buy Google-Focused Firm for Over $100 Million – The Wall Street Journal

Advertising technology provider Smartly.io Solutions Oy said it is buying Ad-Lib.io, a company that offers creative tools for various Google platforms, for more than $100 million, as it seeks to widen its offerings beyond social media.


Newsletter Sign-up

WSJ | CMO Today

CMO Today delivers the most important news of the day for media and marketing professionals.


Helsinki-based Smartly.io previously focused primarily on paid social-media advertising on the

Meta Platforms Inc.

properties Facebook and Instagram, along with

Pinterest,

TikTok and Snapchat. Its technology is designed in part to help brands understand what creative elements resonate best with various audiences and to automatically produce some of those creative assets. It also seeks to help brands deliver an ad to certain audiences at a time and on a platform where it can be most effective.

“Combining the paid social on Facebook and Google together seemed like a perfect match for our customers as a whole,” said

Kristo Ovaska,

Smartly.io CEO and co-founder.

Smartly.io’s customers include

Uber Technologies Inc.,

Under Armour Inc.

and

eBay Inc.,

according to Smartly.io. The company said it processes more than €3 billion, the equivalent of $3.4 billion, in marketer spending each year and collects more than €100 million in annual revenue.

The acquisition comes as marketers route more money into digital advertising, a trend that picked up speed as the pandemic kept consumers at home more and encouraged the growth of online shopping.

Digital advertising was expected to account for 64.4% of total advertising in 2021, according to a December forecast from GroupM, which houses the media-buying agencies and data operations of ad giant

WPP

PLC. Digital comprised 60.5% of the total in 2020 and 52.1% in 2019, according to GroupM.

The proportion of ad dollars going to Facebook and Google is climbing higher as well. Somewhere between 80% and 90% of digital advertising outside of China will go to Google parent

Alphabet Inc.,

Meta and

Amazon.com Inc.,

GroupM estimated in the forecast.

The acquisition of London-based Ad-Lib.io will help Smartly.io continue to move beyond its social-media roots and into programmatic advertising, connected TV and other parts of Google’s advertising ecosystem, said Mr. Ovaska.

Ad-Lib.io offers marketers tools for use with YouTube, Google ad-buying system DV360 and the Google Ads advertising platform.

In late 2019, Providence Equity Partners LLC took a majority stake in Smartly.io as the private-equity firm bet that brands would spend more marketing dollars on Facebook and other social platforms.

Smartly.io board chair

Laura …….

Source: https://www.wsj.com/articles/ad-tech-company-smartly-io-to-buy-google-focused-firm-for-over-100-million-11641384002

Youtube Marketing Tags:RSS Feeds

Post navigation

Previous Post: Some relevant things that attract people to cryptocurrency trading! – nativenewsonline.net
Next Post: How Much Do Podcasters Make in 2022? – GOBankingRates

Related Posts

  • npressfetimg-4589.png
    YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report – Business Insider India Youtube Marketing
  • npressfetimg-2281.png
    Influencers love Tom Ward, a ‘sales guy’ turned YouTube-interviewer – Business Insider Youtube Marketing
  • npressfetimg-76.png
    What Instagram’s teen challenges mean for advertisers – AdAge.com Youtube Marketing
  • npressfetimg-1568.png
    The average age of Berkshire County tourists is younger than you think — 11 years younger, actually – Berkshire Eagle Youtube Marketing
  • npressfetimg-5381.png
    YouTube’s updated terms of service, explained – The Drum Youtube Marketing
  • npressfetimg-4363.png
    Brands splash $400 million on digital advertising in 2021 – The Australian Financial Review Youtube Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Archives

  • January 2022
  • December 2021

Categories

  • Advertise online
  • Affiliate Marketing
  • Bad habits
  • Budget lifestyle
  • Celebrities
  • Content marketing
  • Cryptocurrency
  • E-commerce
  • Fashion clothing
  • Financial independence
  • Graphic design
  • Haircare
  • Healthy habits
  • Housing market
  • Investments
  • Makeup
  • Motivation
  • Nail stylist
  • Passive income
  • Personal finances
  • Personal style
  • Quit smoking
  • Retire
  • Self-development
  • Stock market
  • Stop drinking
  • Tattoos
  • Time management
  • Watches
  • Youtube Marketing

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent Posts

  • 2021’s Top Haircare & Skincare Formulations – HAPPI – happi.com
  • Fable & Mane Ayurvedic Haircare Brand Interview – InStyle
  • Keshav Krishnan guides beginners to grow via Affiliate Marketing & Niche Sites – DNA India
  • Fable & Mane Ayurvedic Haircare Brand Interview – InStyle
  • Ecomobi marks the brilliant milestones, becoming the leading affiliate platform in Southeast Asia – yahoo.com

Recent Comments

    • npressfetimg-2588.png
      City of Wheeling’s Total Facade Grant Investments Near $500000 – Wheeling Intelligencer Investments
    • npressfetimg-5073.png
      The 15 Best Online Clothing Stores, According to a Fashion Editor – InStyle Fashion clothing
    • npressfetimg-1122.png
      U.S. Marine petitions to retire Pat Tillman’s number across NFL – ABC15 Arizona Retire
    • npressfetimg-1071.png
      14 Fashion Secrets About And Just Like That… Revealed – E! NEWS Fashion clothing
    • npressfetimg-5045.png
      CBRM seeks further input into potential regulations for temporary signs – SaltWire Network Advertise online
    • npressfetimg-348.png
      A quarter of Gen Zers plan to join the FIRE movement: Goldman Sachs – Business Insider Financial independence
    • npressfetimg-1807.png
      11 AAPI-Owned Beauty Brands Shaking Up The Beauty Industry – Forbes Makeup
    • npressfetimg-3442.png
      Macy’s reliance on stores for e-commerce weighs on mulled split – Reuters E-commerce

    Copyright © 2022 Tengruipharm.

    Powered by PressBook News WordPress theme