When online comedian Adande Thorne met with his YouTube adviser last year, the feedback was blunt: His new videos weren’t working.
Mr. Thorne, known as Swoozie, had subscribers peeling away from his animated comedy channel as he dabbled with different formats. At the meeting, YouTube’s Audrey Eatherly showed him charts detailing the viewership declines and encouraged him to return to the format that his teen and adult viewers loved.
Source: https://www.wsj.com/articles/how-youtube-copied-hollywood-to-win-video-makers-loyalty-11634290200
