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Idorsia hoping to make its dreams come true with a new insomnia alliance – FiercePharma

Posted on December 15, 2021 By Youtube Marketing No Comments on Idorsia hoping to make its dreams come true with a new insomnia alliance – FiercePharma

Sleepless nights, especially when you have young children or, say, are perpetually worried about a seemingly never-ending pandemic, are nothing new to most people, but chronic insomnia that steals your ability to sleep takes this to another level.

As the FDA reviews its insomnia drug daridorexant, Idorsia is getting its awareness campaign off the ground early, launching a new Alliance for Sleep to help boost education and research into a condition that often goes undiagnosed and can severely affect quality of life.

The new alliance is co-chaired by Ruth Benca, M.D., Ph.D., chair of the Wake Forest School of Psychiatry and Behavioral Medicine, and Andrew Krystal, M.D., Ray and Dagmar Dolby distinguished professor and vice-chair for research at the Department of Psychiatry at the University of California, San Francisco’s Weill Institute for Neurosciences.

The group under them is made up of healthcare professionals across a number of specialties including insomnia, sleep apnea, circadian rhythm disorder, integrative medicine and more. It recently met to talk over year-one priorities, which include a large-scale assessment of the impact and understanding of insomnia and working on new tools to “improve the dialogue around sleep.”

RELATED: Idorsia spins out of Johnson & Johnson-Actelion with $1B and multidrug pipeline, sees shares jump 30% on first day of trading

Benca sees sleep as the “third pillar of health” after diet and exercise, with chronic under-sleeping upping the risk of a host of serious conditions. Getting this right, just like diet and exercise, is crucial to overall health and can help knock down healthcare costs in the future by staving off disorders associated with the condition.

Insomnia—characterized by difficulty falling asleep, staying asleep and being severely tired during the day—is often under-diagnosed and under-treated, with Idorsia reckoning that around 70% of people with persistent insomnia never seek medical help.

The condition can affect many aspects of people’s lives, including the ability to concentrate as well as mood and energy levels. In the long term, insomnia is associated with serious health conditions such as psychiatric disorders, cardiovascular disease and Type 2 diabetes.

Idorsia told Fierce Pharma Marketing that the alliance aims “to fill in gaps in data” surrounding insomnia while also “deepening the understanding of the toll of insomnia as well as provide practical tools to address this important health issue.”

RELATED: Merck ramps up Belsomra marketing, hoping to wake up a sleepy insomnia market

The biotech, a spinout from Big Pharma giant Johnson & Johnson, is currently awaiting a potential FDA approval for its experimental insomnia drug daridorexant, with a decision expected in the coming months and potential launch in the first …….

Source: https://www.fiercepharma.com/marketing/idorsia-hoping-to-make-its-dreams-came-true-a-new-insomnia-alliance

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