Kiev, Ukraine – June 5, 2014: Brand new Apple iPhone 5S with YouTube application service on the … [+]
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For artists, music streaming services like Spotify and Apple Music will be top of mind in the new year. Aside from having democratized the ways in which people listen to music, CNN recently reported how the platforms have evolved the ways in which artists engage with their fans.
Growing fan interactions into a loyal following is the goal for most artists. And powerful data makes that possible by illuminating strategic marketing decisions, thereby allowing performers to focus on creating music.
Recently YouTube Music partnered with Feature.fm music platform, bringing along its more than 2 billion monthly logged-in users, one billion hours of daily video watch time and billions of views. Artists who use Feature.fm to better deliver their music to target audiences now have access to conversion and attribution data reporting to track streams from both YouTube Music and YouTube.
“We’re excited to collaborate with Feature.fm and further deliver on our mission to make YouTube the best place for every fan and artist,” says Adam Smith, vice president of product management at YouTube. “Feature.fm’s capabilities like smart links and pre-saves will help fans easily discover artists on YouTube, while also enabling artists to gain insights that help inform how their music promotion efforts are reaching YouTube’s global audience. It’s a win, win for everyone.”
The Feature.fm Smart Link integration fosters deeper functionality and ways for artists to market their music more effectively with YouTube Music and YouTube. As artists, managers, and labels automatically connect YouTube Music and YouTube to their music smart links and track the number of click-throughs and streams to both platforms, they are closing a data attribution gap that informs higher accuracy of results and more impactful music marketing decisions.
Futuristic dots pattern on dark background. Colored music wave. Big data digital code. Technology or … [+]
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Focused on the unique needs of artists, Feature.fm also developed a “pre-save” feature that allows fans to save preferred music in streaming platforms. And featuring an easily accessible link to YouTube on an artist’s landing page is key. Not only does it increase the visibility of an artist, but it also guarantees that conversions and streams will not be missed as fans connect with the preferred version of a song that is tied to royalties. Because artists today have multiple revenue streams, including merch and NFT …….
